Our Story


Alt Boutique first came onto the Downtown Brantford scene in October 2018. Opening to a crowd of curious locals, and droves of Laurier students, excited to check out the new Shop on the block. Justin Lowe (Owner) was overwhelmed with the positive response. 

“The reactions I get from Customers always puts a smile on my face. A lot of work was put into creating a modern and inviting space that showcases our merchandise without the in your face marketing. Clothing should speak for itself.  So when I hear comments like “ Wow this is nicer then a Toronto Boutique”, “FINALLY, we needed a place to shop downtown!” or most commonly “You’ll be seeing me on a regular basis” reaffirms my assumptions for opening this Business. The everyday person living in Brantford is fashionable, welcoming, and are worth betting on!”

Alt Boutique prides itself on carrying a thoughtful collection of Canadian Brands, quality fabrics, and trendy styles for both Men and Women. In a town where your shopping options are limited to a single Mall, Justin’s goal with opening his store was to provide the city with an inviting environment to shop at your leisure without the pushy atmosphere of your average retail chain store. 

As the season begins to change, plans are well underway for the Fall/Winter 2019 Season. Selection of brands like, Yoga Jeans, Kuwalla Tee, Buffalo Denim, C’est Moi, and Emery & Opal are set to hit the sale floor with new collections of beautiful fall merchandise. 

“ I have a lot of exciting stuff in the works like a small line of Alt Apparel arriving Early October.” 

So weather you’ve stopped by a couple times, or are yet to discover this local gem. You’re sure to not be disappointed. Visit Alt Boutique Located at 130 Dalhousie Street, Brantford Ontario. 

Justin Lowe

The Man Behind the Brand

Having grown up here in Brantford, I have a special sense of nostalgia for this community. I've seen the Downtown core transform from the old discarded buildings to a Genuine City centre.   

I've built my work experience during the past decade working in the Lynden Park Mall. Retail has always been "my cup of tea" (or if you know me "Iced Capp" ;D). My entire life I knew I had an interest and natural gift working within the arts industry, so working in retail sales happened to be a natural fit. It gives me an outlet to merchandise and realize my passion for styling. 

Alt Boutique gives me the opportunity to effect change in the city by giving thoughtful and genuine service to each customer that walks through the door.  Before, when I was working in the mall, it was common for me to hear people walking around planning their next visit out of town with their friends, “Let's hit up Mapleview next weekend!", or "why are there no good stores here". Their comments always stuck with me. I knew Brantfordians had style. I knew they wanted quality. That’s when everything made sense, and I knew I could be apart of the positive re-build and pursue my dream!

Alt Boutique was created to be a place where you could come and be yourself. No in your face sales tactics, just a welcoming atmosphere. A place you can have fun trying on COOL, CLASSIC, COZY, and TRENDY fashions.